In class we were asked to reflect on our dream job and to produce a SWOT analysis. I have done many SWOT analyses of industries and organisations, however I have never done one on myself. What makes SWOT especially powerful is that, with a little thought, it can help uncover opportunities that would not otherwise have spotted. By understanding my weaknesses, I can work to manage and eliminate threats that might otherwise hurt my ability to move forward and achieve that dream job.
What is your dream job/career?
My dream job would to one day be a Director of Account Planning in a dynamic and fun advertising agency. In this role, someone is responsible for developing advertising strategies and creative briefs, and bringing a strong consumer focus to all decisions. This is done through in-depth research into the client, its competitors and its target audience.
- I have developed good professional communication skills, enabling me to communicate well with clients and colleagues.
- I tend to take a lot on, and therefore have the ability to work well under pressure.
- I am an effective leader, but also a great team player.
- I can be creative and imaginative and can offer different perspectives on situations.
- I like to please people and complete tasks, however I can take on too many tasks. As I like to produce quality work, I can get a little stressed and be spread myself too thinly. This could also mean my time management skills could be improved.
- I get nervous when presenting and can lack confidence, and this fear of public speaking often takes the passion out of my presentations.
- Internships allow for experience and knowledge to be gained. Starting from the bottom shows stamina, determination, willingness to learn and dedication to jobs.
- Internships and work experience provide a good chance to network and develop a list of contacts for potential work in the future. Networking is an important tool – as the saying goes, “It’s not what you know, but who you know.”
- There are various avenues in advertising, so there are many options when it comes to gaining experience and employment in the industry.
- The industry is forever evolving, so there is always opportunities to learn and develop skills.
- My lack of experience in the field could set me back when applying for jobs in the immediate future.
- The competitive nature of the advertising and media industry will create issues when applying for jobs as many people will be vying for the same job.
- My lack of confidence and nervousness may be interpreted as lack of enthusiasm and desire for the job.
- The ever-evolving nature of the industry means that keeping ahead of the game can be difficult. There’s no time to fall behind.